JA stands for Jewelers of America.

It is "The National Association for the Retail Jeweler".
JA members  maintain the highest possible ethical standard
and professionalism in their business dealings in the Jewelry Industry.
All JA members are required to adhere to the JA Code of Ethics.
Design Wise values the respect and confidence of the public and the jewelry industry.
“Buying with confidence from your Jewelry Professional”
is what JA member use to set themselves apart.
Design Wise Fine Jewelry is proud to be part of the JA family.